Tools, Apps, and Resources I Use to Run My Online Business​

In this section, you will discover the tools and resources that I use for my websites and online marketing activities. I highly recommend these products if you intend to start your website. Some of those tools are meant to be used in WordPress, whereas others will integrate to your site or they can run on your desktop. Below, I provide a short description of each tool. In some cases, I reviewed the product in a separate article.

Please contact me for more information about these products. If you are new to this site, I suggest you start here.

Disclaimer: Some links that lead off my site may be affiliate links, which means I may make a small commission if you make a purchase. You will not pay more! I appreciate your support of this site.

WordPress Hosting

WPX Hosting

WPX powers my BuzzAndTips WordPress site. They are an exciting web hosting company that offer a great deal for your dollar. When I started my research for a web host, I was looking for: excellent uptime, great support, fast page load, scalabilitysecurity and, affordable pricing. I obtained these capabilities with WPX Hosting.

If you intend to start a new website or even transfer your existing WordPress site, you should consider them. They are fast on both the front-end (what your visitors see) and the back-end (the WordPress admin area). Learn more about WPX Hosting »

Read my review »


Kinsta is a high-end WordPress hosting provider. They use cutting-edge technology, Google Cloud computing Platform (the same thing big Google uses), and provide you with excellent support. They offer free migration, ultimate speeds, daily backups, and bullet-proof security. Kinsta offers a 30-day money-back guarantee with no long-term contracts. It’s never been easier to give Kinsta a try. Learn more about Kinsta »


SiteGround WordPress shared hosting is perfect for beginner to intermediate level WordPress users. I’ve used them before on my previous website. Their support staff is knowledgeable, courteous, and quickly solve your problems. Learn more about SiteGround »

Read my review »

WordPress Themes


GeneratePress is a free WordPress theme that I use on the BuzzAndTips website. It is lightweight, loads fast and provides you with everything you need to start your website … for free. Learn more about GeneratePress »

 » You can take GeneratePress to the next level with GP Premium.

GP Premium is a plugin, not a theme. However, it complements the GeneratePress theme by adding a ton of excellent benefits: site library, typography, colors, WooCommerce, Sections, Menu Plus, page headers, backgrounds and more. This is what I use on the BuzzAndTips site. Highly recommended. Learn more about GP Premium »


MyThemeShop offers professionally designed themes. They are well coded, fast, easy to configure and provide several styling options. Learn more about MyThemeShop »

Read my review »

WordPress Plugins


Akismet is an essential WordPress plugin. It filters SPAM comments on your blog. It is built by Automattic, the creators of WordPress. So you are in good hands! Learn more about Akismet »



Elementor is among the best WordPress page builders. It enables you to create beautiful pages with drag and drop. No coding skills required. It works on any theme, and it’s free to use. Elementor also has a PRO version that adds further functionality to your design needs. I used Elementor to build this Tools section. Learn more about Elementor »


Social Warfare

Social Warfare adds nice social sharing buttons to your blog, website, and pages. It is highly customizable and encourages social sharing for your website visitors. With Social Warfare, you can add an image that is optimized for maximum exposure on Pinterest, Facebook, Google+ and LinkedIn. Learn more about Social Warfare »


Thirsty Affiliates

Improve your affiliate marketing results with the ThirstyAffiliates plugin. It integrates well with WordPress. I used the free version for a long time until I learned more about their PRO version. I am now on PRO because it brings additional functionality. One of my favorites: Automatic Keyword Linking. Learn more about Thirsty Affiliates »

Read my review »


As soon as you are running a website, creating reliable backups is an essential task you must complete. My choice for website backups is UpDraftPlus, the optimal solution for complete backups for WordPress. UpDraftPlus allows you to back up every single file related to your website, with a simple restore feature that can be carried out in minutes. UpDraftPlus also lets you move your websites from one host to another, or from a test site to a production site (premium only). I use it to create staging environments. UpDraftPlus enables you to send backups to offsite locations such as Dropbox, Google Drive, Amazon S3 and more. Learn more about UpdraftPlus »


WP Coupons

Are you into affiliate marketing? Do you sell products? If the answer is ‘yes,’ then WP Coupons can help you increase your CTR and conversions.

WP Coupons is a plugin that lets you create a coupon library. For your reference, see my deals section.

Learn more about WP Coupons »

WP Rich Snippets

WP Rich Snippets is a plugin that will add structured schema markup to your blog posts. Google search results will display your article with a series of yellow stars. If you write product reviews, WP Rich Snippets is an essential tool. It helps in enhancing your reviews with star or percent ratings; it includes price ranges, calls to action, and more. Besides, it will help you get noticed in Google SERPs. Please check my product review section for examples. Learn more about WP Rich Snippets »

Yoast SEO

Yoast SEO should be one of the first plugin you install in WordPress. Yoast has both free and premium plans. At the minimum, get the free one so you can get guidance about on-page SEO.

I purchased Yoast SEO premium because of these three awesome options:

  • Internal linking suggestions
  • Content insights
  • Redirect manager

Learn more about Yoast SEO »


Web Performance Optimization

In this section, I discuss about three WordPress plugins and one external service. All of them will help you getting better website performance.

WP Rocket

WP Rocket is the best caching plugin for WordPress that I have ever used. WP Rocket will also fine tune various WordPress components. It will minify files (HTML, CSS, JS), combine data (Google fonts), remove query strings. It integrates with CDN (Content Delivery Network). In my case, It plays well with KeyCDN. It supports LazyLoad, mobile caching, SSL caching, Emoji caching, and much more!

WP Rocket is your all-in-one tool that will make WordPress load fast in a few clicks! Learn more about WP Rocket »



Imagify is a WordPress plugin that runs in the background. This plugin will compress and optimize all images that you upload to WordPress. Before using Imagify, I was compressing images manually on my desktop. With Imagify, I’m confidently skipping this step. Imagify lets you adjust the compression level. I’ve set it to aggressive so that images have the least impact on page load time. My pictures still look good after compression. And don’t forget: in a mobile world, this becomes even more important. Your website needs to load fast! Learn more about Imagify »


Perfmatters is a plugin that optimizes your WordPress site for speed. It will reduce your page size, decrease the number of requests, and prevent scripts from running everywhere. Learn more about Perfmatters »


KeyCDN is a content delivery network (not a plugin) that will speed up your website. It is straightforward to set up. You can integrate it with your favorite WordPress caching plugin. Paired with WP Rocket, I’m getting impressive performance!  Learn more about KeyCDN »

Lead Generation


OptinMonster will turn your website traffic into leads, conversions and sales. It offers the following key features:

  • Beautiful Lead Capture Forms
  • Multiple Form Types
  • A/B Testing Made Easy
  • Exit Intent Technology Page Level Targeting
  • Advanced Traffic Redirection
  • Analytics and Insights
  • OnSite Retargeting and Personalization

Get OptinMonster today and start increasing email subscribers, leads and, sales.! Learn more about OptinMonster »

Email Marketing


MailerLite is an email marketing platform to grow your subscriber list. It is free of charge for up to 1,000 subscribers. As opposed to its competitors, a subscriber is unique and never counted twice.

With MailerLite, you can automate your subscriber onboarding. You can email marketing campaigns, newsletters, training lessons that span over time. You can segment your audience and zero-in a specific group for specific offers.

MailerLite also offers opt-in forms, landing pages; it supports single/double opt-in, analytics to track your results, auto-resend, A/B split testing and many others! Learn more about MailerLite »


Every online marketer will tell you to build your email list. My tool of choice to manage my email subscriber list is ActiveCampaign. But why did I choose them? What’s unique about ActiveCampaign is their conditional logic implementation. Most of the time, this feature exists only in higher ticket systems (like Ontraport, Infusionsoft). With ActiveCampaign, you can segment your list in sub-lists, automate various parts of your email marketing, and more. And besides, ActiveCampaign offers affordable pricing for beginners, and it can scale up for more advanced marketers. Learn more about ActiveCampaign »

Keyword Research & SEO


KWFinder is a keyword research and analysis tool that’s easy to use. It provides you with keyword ideas that you can easily rank for. With KWFinder, you will get SEO keyword difficulty score, search volume, long tail keywords, page authority, and many metrics.

A KWFinder subscription also includes the following SEO tools: SERP Analysis, Rank Tracking, and Backlink Analysis. Learn more about KWFinder »

Long Tail Pro

Whenever you write a piece of content, you want it to rank in the search engines. You also want your content to be found and attract visitors to your website. Long Tail Pro will help you achieving this goal. With this particular tool, you will discover the high value and low competition keywords, you will find easy to rank for keywords in competitive niches, and you will find buyer keyword phrases in your niche market. Learn more about Long Tail Pro »

Competition Analysis & SEO


SERPSTAT is an all-in-one SEO platform. It offers several tools such as:

  • keyword research (determine the value of keywords, long-tail keywords, etc.)
  • search analytics (competitor research)
  • advertising analytics (unveil your competitor’s advertising strategies)
  • content marketing ideation (search suggestions, related keywords, etc.)
  • competitor research (top competitors, highest visibility score pages of competitors, etc.)
  • rank tracking
  • market intelligence
  • on-page audit
  • reports
  • backlink analysis.

SERPSTAT also has a nice Chrome extension that enables a quick page SEO analysis. It saves your time by showing website’s key SEO metrics in your browser toolbar. 

Learn more about SERPSTAT »

Writing Tools


AirStory is my main writing tool. I use it to write blog posts, pages, documents, ebooks. It is also useful for brainstorming ideas. Simply connect AirStory to your WordPress and upload your AirStory documents to your blog in one click.

AirStory is free for everyone. It’s worth giving it a try! Learn more about AirStory »


As a blogger and marketer, your focus is on creation. During your writing, Grammarly will help you eliminate most writing mistakes. It works wherever you are online. Grammarly is free and offers 150 critical grammar and spelling checks. You can also subscribe to a Grammarly premium plan that offers 100+ new advanced grammar and spelling checks, Vocabulary enhancement suggestions, and more. This tool is a must. Learn more about Grammarly »

Read my review »

Graphics Design


Canva helps you to quickly create featured images, social media graphics, infographics, and many other formats. Canva provides several beautiful templates that you can use as is or customize them to your taste. Learn more about Canva »


IconFinder is the best place for icons. I use their icons in my featured images and other marketing materials. You can choose between the free and premium images (Pro plans). Their broad selection is easily searchable. For instance, you can search ‘marketing’ or ‘blogging’ or ‘kitchen’. They have icons for all tastes. Their icons come in several formats and sizes: PNG, JPEG, SVG, etc. Pro plans for all budgets are available: “Pay as you go”, “Micro”, “Starter” and, “Unlimited”. Highly recommended, you won’t regret it. Learn more about IconFinder »


CreativeMarket offers ready-to-use design assets for your website, social media, blog or other media. They provide graphics, templates, photos, themes, fonts, etc. They also have beautiful icon collections at reasonable pricing! Learn more about CreativeMarket »



AirTable is both a spreadsheet and a relational database. I use it to create project plans, strategies, marketing campaigns, migration plans, and more.

AirTable is free to use for 1,200 records per base (or spreadsheet). You can have unlimited bases. If you need to increase this limit, you can subscribe to reasonably priced paid plans. Learn more about AirTable »


Freshbooks is my favorite accounting software. Run your business from anywhere. Create invoices and email them directly to your clients. Use Freshbooks to track expenses, time, payments, projects and more! You can use FreshBooks from any device. Learn more about FreshBooks »


Parallels enable you to run Windows / Linux on your Mac without rebooting. You can run your Mac / Windows / Linux applications side by side. You can also launch several instances of Windows and Linux on your Mac.

The test bed use case: with Parallels, you can restore your production WordPress environment into a Windows or Linux virtual machine. You can then test new plugins, new themes or any change before implementing them on your live system.

A very common use case: you can run Windows-specific tools from your workplace on the Mac without having to buy a separate computer.

The new Windows version use case: you want to try Windows 10? Just install it in Parallels and start using Windows 10 today. Learn more about Parallels »


SnagIt is a tool that I use every single day. I use it to capture screenshots, windows, buttons, partial screens, etc. I use these captured elements in my writing, blog posts, website pages.

Such a tool is essential to explain concepts and provide instructions. I also use it during webinars to capture important concepts. I highly recommend SnagIt. Learn more about SnagIt »


ScreenFlow is a screencasting and video editing software for Mac OS/X. With this versatile software, you can record everything that displays on your screen including the audio. You can later edit your videos and audio to suit your needs.

The software will let you add special effects; you can split videos into smaller segments, etc. From ScreenFlow, you can directly publish to Vimeo, Youtube, Google Drive, Dropbox, Facebook, Wistia, Box and, Imgur. ScreenFlow is part of Telestream, a software house that also develops several other cool products. You can request your ScreenFlow fully functional free trial. Learn more about ScreenFlow »


All-in-one live streaming production software for Windows and MacOS that enables capture, live production and encoding for live streams in one cost-effective, flexible software solution.

Wirecast is easy to use:

  • Add cameras, microphones, video and media files, graphics, titles, to your live presentations and broadcasts with the click of a button.
  • You can arrange them in a simple layer system. Everything on the top layer shows all the way down to the bottom.
  • When you are ready to stream, simply enter your username for Facebook, Twitter, Youtube or any of the other 30+ destinations built into Wirecast. And then click the stream button. Learn more about Wirecast »

Amazon Product Research


AmaSuite is a set of tools that will help you uncover the products & keywords that will make you money on Amazon. Version 5 comes with five research desktop apps that work both on Mac and PC. This tool is a must-have if you are an Amazon affiliate. Learn more about AmaSuite »


JungleScout is a Chrome browser extension that does Amazon product research for you. Get instant product insights on Amazon as your browse! Filter by metrics you care about, including price, rank, estimated sales and more so you can spot the best opportunities to pursue. JungleScout is a must-have tool for Amazon affiliate marketers. Learn more about JungleScout »

Domain Name Registration


NameCheap is a domain registration service. You need a domain name for your website or WordPress site. With NameCheap, it’s easy to search for the domain name you want and to purchase it with the click of a button. You can also transfer your existing domains with them. Learn more about NameCheap »


GoDaddy is a well-known as a domain registrar. With GoDaddy, you can choose your domain name and purchase it for your new website. Learn more about GoDaddy »

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