How to Select the Right Influencer Type for Your Campaign

Are you looking for the right influencer type for your next marketing campaign?

Influencer marketing is an old technique – if you’ve ever seen a movie star or an athlete endorse a product, then you understand how effective and popular this type of advertising can be. Many people hope to have famous people endorse their products, but this content strategy isn’t just for global corporations or popular clothing lines. Regardless of your business size, you can take advantage of influencer marketing to place your enterprise in front of an audience that is actively interested in what you have to offer.

To make the most of an influencer relationship, you’ll have to dig deep into your field or a niche area of your products or services to begin your research. Start by considering your audience. Who do they turn to for advice? What types of content do they share? Is there a source or popular writer they visit for product recommendations or reviews? Check a variety of sources; podcasts, YouTube videos, blogs, published articles, and other electronic media may be the best way to increase your brand’s reach.

Next, you’ll need to remember that the right influencer must have a voice that matches yours. Also, if he or she agrees to share or promote your content, it must be organic. For a full list of the other factors to consider, look through this white paper and infographic by CopyPress and Intellifluence. After calculating the factors outlined in these materials, you’ll have a better idea of what you can expect by partnering with an influencer and whether this marketing technique could be beneficial for your business.

How to Select the Right Influencer Type for Your Campaign
Source: CopyPress and Intellifluence


On Selecting the Right Influencer Type

Leveraging influencers to promote your business is not something new. The above infographic provides you with an overview on how yo select the right influencer type for your marketing campaign.

Before you contact an influencer marketing agency, make sure you read the accompanying white paper. It will inform you about the types of influencers, choosing the right size of influencers and, a step-by-step approach to gauging them.

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