You want to pick a niche and make profits online? Its selection process is vital to your success.
Think of niches as pets, survival, photography, golf, gardening, and DIY. These are billion dollar niches, and you will go and get your slice of that pie. It should also be something that interests you. Otherwise, you will get bored after a while and will not want to put enough efforts in that niche.
1. Niche Requirements
Let’s examine the main requirements for your niche to be successful. During your research, validate whether your niche is:
- In demand and profitable
- Something you already know about, or are an expert about
- Something you enjoy doing or have a passion for — hobby, recreational
- Something you want to write about – video – talk
A profitable niche has one of these two components: a problem or passion.
- Problem niches: health issues, money troubles, addiction, relationship difficulties, etc.
- Passion niches: sports, hobbies, activities, skills, careers, pets, etc.
The secret to niche success: identify a problem and provide a solution.
What are Evergreen Niches?
Some niches are evergreen because they are timeless:
- Health (weight loss, fitness)
- Wealth (money making)
- Relationships (dating)
Some more evergreen niches:
- Home and Garden (kitchen, food, cooking, grow your veggies & herbs)
- Gaming (on mobile, TV, etc.)
- Hobbies (Golf, guitar playing, dog training)
What you have to look at is Need vs. Want
- Look at “need to have” niches and not at “nice to have.”
- Look for niches where people are already spending lots of money.
Do not choose a vague topic such as ‘pets’, ‘dating’, ‘weight loss’, and so on. As those are big markets and cover tons of different subjects. The niches mentioned above are evergreen, but they are also quite large. So, breaking them down into smaller niches will make it easier. For example, Christian dating (Catholic, Jewish), SEO marketing (Affiliate, CPA), While the main niche isn’t a bad thing, it’s just harder to tackle them first. So think about sub-niches.
Niche Market Examples
- Example of market industry: weight loss
- Niche market: weight loss for women
- Sub-niche: weight loss for post-pregnant
- Sub-sub-niche: who want to lose 2 pounds after giving birth
The more concrete and focused you can be the more targeted your marketing efforts can be.
2. Niche Selection Process
Here are a two ideas about how to select your niche. First, do your brainstorming. Then, conduct online research. Let’s see how to proceed.
Do Your Own Brainstorming
For the next couple of days, carry a pad of paper and a pen with you. Write down all ideas you have about the following:
- Passions (cooking, family, reading, writing, etc.)
- Problems (Winter, flexibility, back pain, allergies)
- Fears (lack of money, speaking in public, etc.)
- Your Interests (working from home healthy habits, create your product)
- Your unique experiences (high tech skills, entrepreneurship, etc.)
- What you want to learn (play guitar, be a better golfer)
- Problems you have (learning marketing, making money online, etc.)
Once you have brainstormed for a few days, decide about two or three niches you want to tackle. If you have not decided about a niche, the next step will help you.
Places to Look for Niche Ideas
Here are a few places you can check for possible niches. This research will complement your brainstorming efforts.
From Amazon’s front page, you can select categories and sub-categories as follows:
Here, you can see magazines listed by categories. If you find your niche in this section, and many magazines are selling, then it’s a good sign.
For Dummies Books
The “For Dummies” series cover several important niches and markets. Find a book representing your niche and have a glance through the table of contents for ideas. You can also visit the “Complete Idiot’s Guide” books for suggestions.
What Products Are Hot?
You can check if products within your niche are hot sellers.
First, let’s check at Amazon.com
You can visit Amazon.com Best Sellers Top List and look at bestselling products for your niche (#of books sold, the titles used, subjects that are popular). Check out the number of 4 or 5 Star reviews. Look at Best Seller Ranking. If the ranking is under 20,000, then there is demand for that product and worth promoting.
While you visit that page, you also have best sellers per category (top 100).
You can also check for Amazon.com Best Sellers Magazines to give you ideas.
Next, let’s check ClickBank digital products.
Go to ClickBank.com. Select Affiliate MarketPlace. Select your niche product from the categories column or by doing a search. You can sort products by popularity, gravity, average $/sale, etc.
A gravity of 7 or higher is best. Resources like CBEngine are designed to help vendors find ClickBank Products that Sell. CBTrends is a free research and analytics tool for ClickBank products. CBTrends is a useful resource for verifying the performance history of ClickBank products.
3. Is Your Niche Profitable?
How do you know the niche you picked is profitable?
Discover what’s is selling well online right now.
Google Keyword Planner is a great tool to find out whether there is an existing demand in your particular niche. If you don’t have an account, create one and sign in.
Once in your account, go to Tools > Keyword Planner > Search for new keywords using a phrase, website or category
On the next page, proceed as follows:
- Input your keyword
- Keyword options: Only show ideas closely related to my search terms
- Click the Save button.
- Select your target market. In this example, I chose the United States.
- Select the language. I selected English.
- Click Get Ideas button.
The next page will display search results with the volumes. Click the Keyword Ideas tab. The keyword that we used in this example is “gardening” with 22,200 average monthly searches. As you can notice below that keyword, other related keywords are listed with their respective search volumes. For instance, gardening tips, indoor gardening, etc.
If you can find at least ten phrases with a thousand-plus volume, then you’re ready to go. Or 3,000+ monthly searches for a single phrase is fine.
Three Other Tools To Discover Research Volume
Before we discuss the tools, you need to install Keywords Everywhere. It is available as a Chrome extension or a Firefox addon. This extension is a free keyword research tool that shows you useful Google keyword search volume and cost per click data on multiple websites. This tool saves you the hassle of copying data from various sites and using the Google Adwords Keyword Planner to see relevant search volume and CPC (cost per click) data.
Then, check the search volume results with the following tools:
The first tool is a simple Google Search. The Keyword Everywhere extension will display the search volume as follows.
If you move at the bottom of the search page, Google will display related keywords along with the search volume.
The second tool is UberSuggest. It takes your keyword and searches for Google suggestions. The Keyword Everywhere extension will display search volume next to each suggested keyword.
The third tool is KeywordShitter: this is an alternative to UberSuggest. Write your keyword in the main window (e.g., gardening), and hit the Shit Keywords! button. Results will get displayed below the window with their monthly volume.
Don’t Forget the Trends
Google Trends is free to use and will tell you about the market trends of your niche. Some markets are seasonal. For instance, if your niche is gardening, don’t spend your advertising budget and efforts during non-peak periods. In the following example, I used the “gardening” keyword. It displays peaks representing seasonal highs (summer). If you search for “indoor gardening”, trends are the opposite since the peaks occur during the winter season.
Does Your Niche Products Sell?
Lookup Amazon.com Reviews
- With Amazon.com, you can examine how many reviews products have
- Look for products with several reviews (preferably many 100+); it’s a sign of a healthy market where people buy
- You’ll likely concentrate on selling a small number of quality products rather than hundreds of different ones in most niches
- Ideal markets are the ones where there’s not just one single product to sell but many you can sell to your visitors time and time again
Look for a high variety of products and also, products that sell in large quantities.
Are People Advertising on Google?
Whenever you search for your niche on Google are there ads displaying on the top and side of the search results?
If individuals are paying to advertise there, it’s most likely they are doing so since there’s cash to be made. If you cannot make any money back, you don’t use paid advertising.
The abundance of blogs, forums, authority sites, and social media pages on your particular niche topic are a good indication. Let’s see how you can find these.
Look for Blogs and Websites
- You can go to Google Search Blogs — Google disabled this option a while ago. To restore this feature, install the following Chrome extension: “Discussions button for Google Search”.
- From google.com, search for your niche
- From the Google search results, click the More menu > Blogs
- Observe what these blogs are offering and promoting, what they are advertising.
- Sign up for their email lists and social networks pages to see what they are doing and how well they do it
Look at Forums and Message Boards
Large forums with active members imply people are passionate about the topic and ready to go over and ask questions in the niche.
Use FindAForum.net and Boardreader to find discussions or simple Google searches such as “niche + forum” or “niche + message board.” Please include the double quotes.
Check for Social Media Hubs
If there’s many fan pages on Facebook and groups on Twitter, then you’ve got an interactive niche who likes to connect.
You can also check for groups and pages on:
- Google Plus
- Scoop It
These blogs, online forums, and social media groups can likewise play an essential role in driving traffic to your niche site when it becomes live.
Profitable Niche Wrap Up
In this post, we discussed niche requirements, the niche selection process and various ways to validate if a niche is profitable. Use these as a guide to select your niche so you can build your online business.