How to Quickly Promote Blog Posts

What is Blog Post Promotion?

promote blog posts promotion

You need to promote blog posts after they are published. Promoting means sharing your work with others so they can see it. This is a way to build traffic towards your website and get higher rankings in search engines like Google, Bing, etc.

Here are the four steps I suggest:

  1. Write down the Meta Description
  2. Submit your post in Google Index
  3. Share your post in social media
  4. Upload your blog post as a PDF
Note: This is how I promote my blog posts. You may want to adapt these steps to your own situation.

Here is a short video overview:

Now, let’s drill down each of these steps.

1. Write Down Your Meta Description

The meta description is the short text snippet that displays in Google search results. Example:

Quickly promote blog posts using our easy step-by-step method to grow your organic traffic. As a bonus, you can download our free blog promotion checklist.

A well-written meta description will often entice readers to click and read your article. It’s like a sales pitch. For each blog post, you should create a meta description. Use the free SEO Yoast plugin to create it.

I am suggesting to use the meta description since it’s already written and it summarizes your blog post main idea. If you prefer, save any copy that’s ready to be pasted, e.g., part of your introduction or conclusion.

In a notepad, save the following info:

  • Blog post Title
  • Blog post URL
  • Blog post Meta description (from Yoast plugin) or any copy that summarizes your blog post main topic

You will later paste this info in services such as BizSugar and PDF repositories.

Note: Do you want to learn how to write killer meta descriptions? Please refer to: How to write meta descriptions for SEO (with good and bad examples) 
Tip: You can display any meta description with the Tag Inspector Chrome extension.

2. Submit Post to Google Index

The first thing I do after I publish a post is to force Google to index it. Without this, it takes several hours for Google bots to index your new post.

Fetch as Google

Fire-up your Google Search Console and select Fetch as Google. Or use this direct link:

https://www.google.com/webmasters/tools/googlebot-fetch

A) Only provide the SLUG, not the full URL. Don’t forget to append a forward slash “/“ at the end of the SLUG. Otherwise, it will cause a “Redirected” status.

Don’t do this: https://www.buzzandtips.com/useful-chrome-browser-tips

DO This instead: useful-chrome-browser-tips/

fetch as google

B) Click the FETCH button

C) Click the Request Index button

Why is this important?

Because Google knows that your blog post is the original source of content and it will not penalize your site for duplicate content. So, before submitting the blog post to syndicated sites (e.g., LinkedIn, etc.), claim the URL as the original source.

3. Share Your Blog Post

A) Use Buffer Power Scheduler to share to Social Media

(now, 8 hours, in a day, in 7 days – you may change this schedule)

promote blog post social media

  • Pinterest
  • Twitter
  • Facebook profile
  • Facebook page
  • G+ profile
  • LinkedIn

buffer power scheduler

Note: Pin the tweet in Twitter, so it stays on top of your feed.

B) Submit your blog post to high domain authority sites.

For more traction and visibility, I submit my articles to high domain authority websites. To expedite this process, I use Chrome extensions or bookmarklets.

via Chrome extensions:

via Shareaholic Chrome extension

via Chrome bookmarklets

Some websites don’t provide chrome extensions. However, they offer “bookmarklets.” These are little pieces of javascript code that appear in your Chrome browser bookmarks bar.

Manually

  • GrowthHackers (note)
  • Medium – via WordPress plugin (as DRAFT, then review and submit from Medium)
Note: Please provide your Title, URL and Meta Description

4. Upload Your Blog Post as PDF

This part is optional. The most suitable post types to be converted to PDF format are “how to,” “ultimate guides” or tutorials.

promote blog post upload pdf

A) Create a PDF of your blog post via one of these two methods:

B) Publish your PDF to:

Pre-req: make sure you have the following info, ready to be pasted for each upload:

  • Blog Title
  • Blog URL
  • Blog Meta Description

Example:

Title – Useful Chrome Browser Tips You Should Know About

URL – https://www.buzzandtips.com/useful-chrome-browser-tips/

Meta – Is Google Chrome browser your primary desktop browser? Today, you can maximize Chrome performance by following our simple step-by-step method!

Bonus Section: Automation

You can automate your blog post promotion via your WordPress site. As soon as you publish a post, it will get propagated to the following destinations:

promote blog post automation

  • RSS Feed: RSS is built-in WordPress. Your readers will stay up to date with your blog after they point their RSS reader to your website. I use Feedly to read all kinds of RSS feeds.
  • Triberr: free service where you can post your articles via the Triberr plugin.
  • iCloud News Publisher: this plugin will convert your blog post into Apple News Format. I stopped using this plugin as an early beta tester. I currently use their RSS format to publish to Apple News.
  • Google AMP: this plugin will convert your blog post into a Google accelerated mobile page format. The goal is to serve faster page loads for mobile devices.

Now It’s Your Turn

What do you think of this blog post promotion method? How is yours? Please leave a comment below.

If you enjoyed this article, please share it with your peers.

4 thoughts on “How to Quickly Promote Blog Posts”

  1. I have a set routine I go through for when I publish, but I should look into automating more of what I can (it takes time to do it the first time, but it saves you a lot of time in the long run).

    • Hi Niel, Thanks for stopping by! I totally agree with you. Once you set the accounts and their automation, it saves time & effort. Let me know if you have any question.

  2. Great article. One question i have about meta description, is it necessary? I use my keyword in first 100 word on my article.

    Thanks for the article.

    • Hi Jintendra, Thanks for stopping by. Bo, it’s not necessary to use your meta description. As long as your copy (your first 100 words) is summarizing your blog post, that’s fine.

      I proposed to use the meta description because it’s already written and it summarizes the blog post main idea. I will adjust my blog post to reflect this.

      Best,

      -steve

Comments are closed.

10 Free Tips Per Week!

10 Free Tips Per Week!

Join to receive 10 useful tips every Friday.

You have Successfully Subscribed!