What is Blog Post Promotion?
You need to promote blog posts after they are published. Promoting means sharing your work with others so they can see it. This is a way to build traffic towards your website and get higher rankings in search engines like Google, Bing, etc.
Here are the four steps I suggest:
- Write down the Meta Description
- Submit your post in Google Index
- Share your post in social media
- Upload your blog post as a PDF
Here is a short video overview:
Now, let’s drill down each of these steps.
1. Write Down Your Meta Description
The meta description is the short text snippet that displays in Google search results. Example:
Quickly promote blog posts using our easy step-by-step method to grow your organic traffic. As a bonus, you can download our free blog promotion checklist.
A well-written meta description will often entice readers to click and read your article. It’s like a sales pitch. For each blog post, you should create a meta description. Use the free SEO Yoast plugin to create it.
I am suggesting to use the meta description since it’s already written and it summarizes your blog post main idea. If you prefer, save any copy that’s ready to be pasted, e.g., part of your introduction or conclusion.
In a notepad, save the following info:
- Blog post Title
- Blog post URL
- Blog post Meta description (from Yoast plugin) or any copy that summarizes your blog post main topic
You will later paste this info in services such as BizSugar and PDF repositories.
2. Submit Post to Google Index
The first thing I do after I publish a post is to force Google to index it. Without this, it takes several hours for Google bots to index your new post.
Fetch as Google
Fire-up your Google Search Console and select Fetch as Google. Or use this direct link:
A) Only provide the SLUG, not the full URL. Don’t forget to append a forward slash “/“ at the end of the SLUG. Otherwise, it will cause a “Redirected” status.
Don’t do this: https://www.buzzandtips.com/useful-chrome-browser-tips
DO This instead: useful-chrome-browser-tips/
B) Click the FETCH button
C) Click the Request Index button
Why is this important?
Because Google knows that your blog post is the original source of content and it will not penalize your site for duplicate content. So, before submitting the blog post to syndicated sites (e.g., LinkedIn, etc.), claim the URL as the original source.
3. Share Your Blog Post
A) Use Buffer Power Scheduler to share to Social Media
(now, 8 hours, in a day, in 7 days – you may change this schedule)
- Facebook profile
- Facebook page
- G+ profile
B) Submit your blog post to high domain authority sites.
For more traction and visibility, I submit my articles to high domain authority websites. To expedite this process, I use Chrome extensions or bookmarklets.
via Chrome extensions:
via Shareaholic Chrome extension
- StumbleUpon (now mix.com)
via Chrome bookmarklets
4. Upload Your Blog Post as PDF
This part is optional. The most suitable post types to be converted to PDF format are “how to,” “ultimate guides” or tutorials.
A) Create a PDF of your blog post via one of these two methods:
B) Publish your PDF to:
- SlideShare – https://www.slideshare.net/
- ISSUU – https://issuu.com/
- AuthorStream – http://www.authorstream.com/
- Edocr – https://www.edocr.com/
- SlideServe – http://www.slideserve.com/
Pre-req: make sure you have the following info, ready to be pasted for each upload:
- Blog Title
- Blog URL
- Blog Meta Description
Title – Useful Chrome Browser Tips You Should Know About
Meta – Is Google Chrome browser your primary desktop browser? Today, you can maximize Chrome performance by following our simple step-by-step method!
Bonus Section: Automation
You can automate your blog post promotion via your WordPress site. As soon as you publish a post, it will get propagated to the following destinations:
- RSS Feed: RSS is built-in WordPress. Your readers will stay up to date with your blog after they point their RSS reader to your website. I use Feedly to read all kinds of RSS feeds.
- Triberr: free service where you can post your articles via the Triberr plugin.
- iCloud News Publisher: this plugin will convert your blog post into Apple News Format. I stopped using this plugin as an early beta tester. I currently use their RSS format to publish to Apple News.
- Google AMP: this plugin will convert your blog post into a Google accelerated mobile page format. The goal is to serve faster page loads for mobile devices.
Now It’s Your Turn
What do you think of this blog post promotion method? How is yours? Please leave a comment below.
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