Once upon a time, all a marketer had to do was to create print, radio, and television ads with similar copy to draw in an audience. The Internet has changed all that in terms of how to get eyes on the product. Now a marketer needs to use print, audio, and video to capture the eyes and ears of potential clients. It sounds as if it’s more difficult than it ever was, but it’s really the same thing in a slightly different package. Multimedia content has the potential to reach a wider audience and bring in those who may have once otherwise been overlooked.
It’s a scientific fact that not everyone learns in the same way. Some people absorb information when it’s presented visually, others learn best from the written word or hearing the information while others use a combination of the three for comprehension. Assuming that everyone learns the same way is a sure-fire way to lose potential customers because they feel left out of the conversation or are not engaged in what’s presented. Using different forms of media with slightly different messages helps get the point across to a broader audience.
Multimedia also gains views for and interest for far longer than a campaign focused on one type of media only. Videos get found long after the launch, infographics keep circulating in emails, and images get repeatedly posted on social media. Read the infographic below to learn more about how to create a multimedia content campaign and broaden the scope of your audience.
Infographic provided by CopyPress.com
I’m always curious to know how you use multimedia content to reach your audiences.
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