A blueprint is the most important thing to have before you start to build anything. Without a clear idea of what your finished product should look like and how all the components fit together, you’re running the risk of ending up with something that’s only half finished or missing crucial components. Even though it’s not a physical product, an Internet marketing campaign is a complex “machine” with many moving parts. It’s important that anyone trying to build a lead generation campaign, for example, has a blueprint in hand before starting to construct one. Until now, there was no clear visualization of what one looked like.
That’s where we come in. Here at Internet marketing services firm Straight North, we’ve taken the time to examine and reverse-engineer numerous successful lead generation campaigns en route to developing the infographic below to illustrate what one should look like. Since one missing component can cause the entire ecosystem to fall out of balance and become less effective, it’s critically important to understand what goes into a lead generation campaign and how all of the components fit together. Whether you’re building a new campaign from the ground up or looking to fine-tune an existing one, having the following blueprint in hand will give you a great place to start.
Brad Shorr is Director of Content Strategy at Straight North, an SEO, PPC and web design agency in Chicago. Shorr has more than 25 years of sales and marketing experience, and has been featured in leading online publications including Moz, Entrepreneur and Forbes.
This handy infographic captures all the key Internet marketing pieces together, in a single image. Do you use such a blueprint in your activities? How does yours differ?
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Steve Williams is a blogger, consultant, and entrepreneur. He helps people thriving with digital marketing and blogging.