Weekly Marketing Roundup – May 20, 2016

Welcome back to my weekly marketing roundup. This week you will find actionable tips categorized as follows:

  • Smartphone software
  • Keyword research
  • Blogging
  • Social media tips
  • Content security
  • Email marketing

 

Happy reading.

Smartphone Software

Google now offers a free smartphone keyboard, the Gboard. It combines a keyboard with Google Search. While you type on the Google keyboard, you can search your contacts, for web links, for directions, for restaurants and stores, for images, even for animated GIFs—all of which can be pasted in with just a tap. I also like its swipe typing gestures.

Google Just Fixed One Of The Biggest Pain Points In Mobile UX

http://www.fastcodesign.com/3059845/google-just-fixed-one-of-the-biggest-pain-points-in-mobile-uxSomething as simple as texting the address of a bar to someone you’re meeting can require traversing three different screens and half a dozen taps. Google’s new iOS keyboard, Gboard, is providing an alternative, by integrating Google’s search services right into every app’s text entry fields. Upon installing Gboard, the first thing you’ll notice is it doesn’t really look or feel all that different from the default iOS keyboard.

The new Gboard keyboard aims to solve iOS’s multitasking problem by putting Google front and center on every screen in iOS.

Multitasking is a huge headache in mobile. Something as simple as texting the address of a bar to someone you’re meeting can require traversing three different screens and half a dozen taps. Google’s new iOS keyboard, Gboard, is providing an alternative, by integrating Google’s search services right into every app’s text entry fields.

Complete story at fastcodesign.com

 

Keyword Research

Ann Smarty of Internet Marketing Ninjas has compiled a list of five Google spreadsheet add-ons for keyword search.

5 Awesome Google Spreadsheet Addons for Keyword Research

http://www.internetmarketingninjas.com/blog/seo-tools/5-awesome-google-spreadsheet-addons-keyword-research/?utm_content=bufferafbbb&utm_medium=social&utm_source=twitter.com&utm_campaign=bufferWho doesn’t love Google Spreadsheets? For their awesome live collaboration features, fast performance and usability I consider them to be one of the best Google’s products. In this article, I am listing some of the most useful Google Spreadsheet addons that can help you with keyword research: 1. Text Analysis Addon This is a freemium addon that comes with a ton of free credits for you to play with it and make up your mind whether you’ll need it on a regular basis.
Read more at internetmarketingninjas.com

 

Have you heard of Whiteboard Friday? In this edition, Rand Fishkin discusses his keyword search process.

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords

https://moz.com/blog/discovering-prioritizing-best-keywords-whiteboard-friday?utm_content=buffer1c181&utm_medium=social&utm_source=twitter.com&utm_campaign=bufferKeyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness. In today’s Whiteboard Friday, Rand shares a strategic and straightforward 4-step process (including a passel of tools to check out) for discovering and prioritizing the best keywords for your SEO campaigns.

In today’s Whiteboard Friday, Rand shares a strategic and straightforward 4-step process (including a passel of tools to check out) for discovering and prioritizing the best keywords for your SEO campaigns. Complete story at moz.com

 

Blogging

It’s always interesting to discover about how fellow bloggers promote their blog and the tools they use. Mark Thompson shares his process.

13 Blogging Tools That Will Make Your Blogging Easier

http://thelifestylemarketer.co/13-blogging-tools/Creating a successful blog post is not as simple as just sitting down and writing it then posting it to your blogging platform of choice. Usually you’ll need to use a few blogging tools, this post will use 13. Currently, I am already working on two posts for next month; that’s three weeks away.

There is a lot of planning and tweaking that goes into your finished masterpiece. Currently, I am already working on two posts for next month; that’s three weeks away.

With that in mind, I decided to do an audit of all the tools I use to create a blog post.. on this blog post. It will give you an insight into the processes involved in writing a post. Read more at thelifestylemarketer.co

 

Are you looking for a reliable WordPress hosting solution for your blog or website? This managed hosting provider has great pricing, scalability, and service. SiteGround is officially recommended by WordPress.org.

SiteGround Review: The Best Foundation for a Worry Free Website?

https://www.buzzandtips.com/siteground-review/Are you undecided about which hosting service to use for your WordPress website? If so, you are at the right place to get answers. I selected SiteGround as my hosting provider over their competition based on several factors. In a nutshell, SiteGround offers much more than others for the same price. In this review, you will discover about this hosting solution benefits, features, pricing plans and even more. Let’s get started. Read more at buzzandtips.com

 

According to the following podcast by Joe Pulizzi and Robert Rose, long form content does get read on smartphones. According to them, this is backed by research. I enjoyed listening, great piece.

Long-Form Content Actually Works on Smartphones

http://contentmarketinginstitute.com/2016/05/long-form-content-smartphones/In this week’s episode, Robert and I debate the accuracy of new research that says content marketing and native advertising are expected to double in the U.K. by 2020. Next, we’re encouraged by a study that proves that engaging long-form content does get read on smartphones. Finally, we aren’t surprised that using multichannel networks to reach influencers isn’t scalable; creating branded content is equally laborious and doesn’t lend itself to a programmatic approach. Complete story at contentmarketinginstitute.com

 

Do you write text directly on the web, e.g., Gmail, social media? Do you use an online spell checker? If not, I’ve got a nice one for you: Grammarly. In a recent review, I reveal how you can use this free tool to check your text as you type.

Grammarly Review: The Online Grammar Checker

https://www.buzzandtips.com/grammarly-review/?utm_content=buffer2a2bb&utm_medium=social&utm_source=twitter.com&utm_campaign=bufferGrammarly is the best companion for your online writing. Whenever you compose a new, tweet, Facebook status, email, blog post, or anything else online, Grammarly will check your text for spelling and grammatical errors. Grammarly is an online grammar checker that finds and corrects hundreds of complex writing errors — so you don’t have to.

Grammarly is an online grammar checker that finds and corrects hundreds of complex writing errors — so you don’t have to. It ensures everything you type is easy to read, efficient, and mistake-free. Complete story at buzzandtips.com

 

Social Media Tips

Are you looking for ways to create your social media images? The team at Buffer discuss the tools they use for that purpose. These tools are used to build infographics, place text over images, screen capture and annotation, and more.

23 Tools and Resources to Create Images for Social Media

https://medium.com/social-media-tips/23-tools-and-resources-to-create-images-for-social-media-9ea808915b3?ref=quuu#.5sycs98ilThrough experimentation and iteration, we’ve found that including images when sharing to social media increases engagement across the board — more clicks, reshares, replies, and favorites.

Using images in social media posts is well worth trying with your profiles.

At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting. 23 Tools and Resources to Create Images for Social Media

 

This week I discovered a new free tool: Social Search Engine. It searches social information from multiple social networking sites and displays them in separate tabs.

In the following example, I search for “digital marketing”. Click on any tab to browse results by social media type. Here is an example:

Social Search Engine

Social Search Engine is a free web based social media search tool. It gathers information from multiple social networking sites including Facebook, Twitter, Google Plus, Blogspot, LinkedIn and more at the same time.

social search engine

See more…

 

AllMyTweets is an online tool I just discovered. It will list all my previous tweets. You need to sign in with your Twitter account. You can also hide replies and retweets. Try it for free.

All My Tweets – View all your tweets on one page.

https://www.allmytweets.net/View all tweets from any Twitter user on one page.

Fast, Free and Easy. Great for viewing, searching and archiving old tweets. Via allmytweets.net

 

It looks like Amazon now has its Youtube-like service. You can upload your videos to Amazon and earn money from advertising.

Amazon Launches YouTube-Like Service

http://www.socialmediaexaminer.com/amazon-launches-youtube-like-service-social-media-news/?utm_content=bufferd961e&utm_medium=social&utm_source=twitter.com&utm_campaign=bufferAmazon Targets YouTube With Video Upload Service: Amazon debuted a new video upload service that allows users to “post videos to its website and earn money from advertising, royalties and other sources, putting the company in more direct competition with Google’s YouTube.” Bloomberg reports that content creators can upload original or licensed videos to Amazon’s Video Direct service and have many options on how the content is distributed and monetized. Amazon’s only requirements are that “the videos be high definition and have closed-captioning for the hearing impaired.” Complete story at socialmediaexaminer.com

 

How do you track your social media efforts? You can achieve this from your Google Analytics account. If you don’t know how to use Google analytics, this article will walk you through the procedure.

A 6-Step Guide To Tracking Social Media In Google Analytics

https://blog.hootsuite.com/tracking-social-media-in-google-analytics/?utm_content=bufferfb957&utm_medium=social&utm_source=twitter.com&utm_campaign=bufferYour website is the cornerstone of your business’ online presence. Alongside your website is its helpful sister, social media. Your social media and website presence should be integrated with one another in order to continuously drive traffic to your online assets. And with social media driving traffic to your site, the next step is measuring your efforts so you can improve. As always, this is where Google Analytics comes handy.

Complete story at blog.hootsuite.com

 

Posting your materials to SlideShare.net can drive traffic back to your website. This article discusses how to get featured on the front page of SlideShare. You will also find advice from thirteen Slide Share pros.

How to Get Featured on the Front Page of SlideShare

https://venngage.com/blog/get-featured-slideshare/?utm_content=bufferc3c51&utm_medium=social&utm_source=twitter.com&utm_campaign=bufferI do know, however, that the site gets over 70 million visitors a month, and has up to 5 times more traffic from business owners than Twitter, Facebook, YouTube, and LinkedIn. That means the quality of traffic you get from SlideShare is extremely valuable, especially if your content is under the hat of “Marketing” or “Business.”     What does this mean for you? Let’s put it this way–if there are 70 million business owners looking at the content on SlideShare every month, then there is a good opportunity for you to take advantage of that traffic and redirect some of it back to your own site. Read more at venngage.com

 

If you use Pinterest for business, you can now add affiliate links in your Pinterest pins.

Affiliate links are now allowed on Pinterest

https://business.pinterest.com/en/blog/affiliate-links-are-now-allowed-pinterest?utm_content=buffer75801&utm_medium=social&utm_source=twitter.com&utm_campaign=bufferPeople come to Pinterest looking for new ideas to try, and the very best ideas come from businesses like yours. That’s why we’ve decided to allow affiliate links on Pinterest. In the past, we removed affiliate links from Pinterest because spammers were abusing them.

In the past, we removed affiliate links from Pinterest because spammers were abusing them. Now that our spam detection system is so much stronger, we’re ready to allow affiliate links again. To make way for these changes, we’re making minor updates to our acceptable use policy. We’ll start rolling out all affiliate networks today and over the coming weeks. Via business.pinterest.com

 

Content Security

Here is a story of a company website that got its whole website content stolen. The article provides tips on how to find stolen content and how to get duplicate content removed.

3 Ways to Find Stolen Content and Take Action

https://www.searchenginejournal.com/3-ways-find-stolen-content-take-action/162831/?utm_content=buffer5877e&utm_medium=social&utm_source=twitter.com&utm_campaign=bufferSeveral years ago during the early days of BKA Content, we had just finished up a comprehensive redesign of our company website. This effort took time, money, and the creative talents of several people who put their hearts and souls into carefully crafting the content on our pages that would speak to the hearts of our audience. Since our website was certainly not for sale, I was completely confused by this claim and thus investigated to find out what had really happened. Read more at searchenginejournal.com

 

 

Email Marketing

How to get subscribers? In this post, Noah Keagan shares how he was able to boost his email subscribers from Twitter, Facebook, and Youtube.

How to Get More Email Subscribers | OkDork.com

http://okdork.com/2013/05/16/how_to_get_more_subscribers/Recently, I ASSUMED all my Twitter followers also subscribed to this newsletter via Aweber.

But I figured it was worth seeing if that was the case or not.

With marketing / business / life, it’s helpful to test your assumptions to see for yourself. How to Get More Email Subscribers | OkDork.com

 

Over To You

How did you like these stories? Do you have interesting articles to share? If so, please leave your comment below.

Stay tuned for the next weekly marketing roundup.

weekly marketing roundup

 

 

 

 

Thumbnails credit .weekly, fastcodesign.com, internetmarketingninjas.com, moz.com, .thelifestylemarketer.co, buzzandtips.com, contentmarketinginstitute.com, medium.com, .social, allmytweets.net, socialmediaexaminer.com, hootsuite.com, venngage.com, pinterest.com, searchenginejournal.com, okdork.com

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