This week’s roundup is about outreach marketing. In these five excellent articles, you will find everything you need to know about the outreach process.
Here is a quick overview of these articles:
- I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry (2017 Revisited)
- What is Outreach Marketing And How To Use it To Grow Your Business
- Blogger Outreach Made Simple: A Step-by-Step Guide
- Four ways to succeed with influencer outreach
- A Simple Influencer Outreach Plan Every Serious Marketer Needs to Know
- Why Bloggers Aren’t Replying to Your Outreach Email
*Editor’s Note: 01/18/2018* I added an article from Tim Soulo of Ahrefs: “I Just Deleted Your Outreach Email Without Reading”
Tim Soulo of Ahrefs helps you in spotting “templated” outreach emails. He also provides several actionable tips and examples on how to write efficient outreach pieces.
I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry (2017 Revisited)
The profession of an “online marketer” requires us to do lot of so-called “outreach.”
We reach out to let others know about our content, ask for a backlink or simply make a connection.
But there’s one more group of people who do lots of “outreach.”
So where’s the red line between the two? And which camp would you put yourself into?
Umain Anwar of Proficient Blogging describes how you can use outreach marketing to promote your content and grow your business. In his step-by-step approach, he provides actionable examples that you can use.
What is Outreach Marketing And How To Use it To Grow Your Business
Struggling to promote your content (or business)? Maybe you need to employ outreach marketing. From what is outreach marketing to what tools and strategies you should use, this guide will explain everything you need to know.
Brian Dean of SmartBlogger explores how you can use influencers to promote your content for rapid blog growth.
Blogger Outreach Made Simple: A Step-by-Step Guide
The strategy these out of nowhere bloggers use to supercharge their blogs’ expansion is blogger outreach.
While you may not have heard this term before, the idea behind blogger outreach is actually quite simple:
Instead of sharing your content on social media (and hoping an influencer notices it), you put your content directly in front of the movers and shakers in your niche.
Nikolay Stoyanov of Clickz outlines a step-by-step process to build an influencer outreach plan with an SEO standpoint.
Four ways to succeed with influencer outreach
With influencer outreach, marketers are able to promote their brand and content by connecting to influencers (popular individuals with a sizable social following). Instead of building their brand from scratch, they rely on their own contacts and scaling the process.
Jason Quey of Storyteller Marketer highlights how to connect with noteworthy influencers. He also provides several outreach tips to supercharge your results.
A Simple Influencer Outreach Plan Every Serious Marketer Needs to Know
But the power of this marketing channel doesn’t come from digital ads or a search engine. It’s coming from seemingly everyday people like you and I. These people are influencers. And some of these influencers have more devoted fans than popular movies or TV shows.
How do you reach out to connect with these influencers?
Lauren Henley of SearchEngine Journal explains the reasons why bloggers won’t reply to your outreach email. She surveyed and interviewed close to 300 different bloggers to find out why they aren’t getting back to you.
Why Bloggers Aren’t Replying to Your Outreach Email [NEW DATA]
You craft an outreach email you think will have them jumping at the chance to work with you and send it off already anticipating their reply.
Then you wait.
But you hear nothing back.
But why? You’ve done everything right and this seems like the perfect opportunity.
Outreach Marketing Tips: Wrapping it up
How did you like this week’s articles?
Please feel free to write a comment below.
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Until next time,
P.S. Here is a link to our previous episode, in case you missed it:
Thumbnails credit proficientblogging.com, smartblogger.com, clickz.com, thestorytellermarketer.com, searchenginejournal.com