This week, Episode 23 focuses on the best keyword research articles that I recently discovered.
Here is a summary of the articles:
- SEO Content Strategy: Turn Keywords Into Can’t-Miss Content
- Keyword Research: 6 Free Tools
- Best Keyword Research Tool – KWFinder Review
- Here Are the Research Hacks I Use to Come up with a List of Target Keywords Fast
- 8 Places You Can Find New Keywords to Grow Your Organic Visibility
- How to Dominate Keyword Research in Just 30 Minutes a Day
- This Is How We Do It – From Finding A Keyword To Driving Targeted Traffic
Ken Lyons of Digital Examiner shares this SEO Content Strategy Guide, which takes an in-depth look at some of the most critical elements of any SEO content strategy: how to find the right keywords and turn them into can’t miss topic ideas. The guide walks through a range of expert tips and tactics on keyword targeting, SERP analysis, the role of user intent and content development, and also includes links to our favorite tools and expert resources for developing killer content topic ideas.
SEO Content Strategy: Turn Keywords Into Can’t-Miss Content
In today’s Google, the most effective way to see consistent organic traffic growth across your site is by publishing SEO content: ie content that’s designed to rank well and produce traffic from organic search. The reason SEO content is so effective at building your traffic is because it’s strategic, targeting keyword-driven content topics that have proven search demand, are relevant to your product or services and align with your target audience’s interests. The most important part of any SEO content strategy is targeting the right content topics, and those topics should be fueled by relevant, intent-driven keywords with proven search demand.
Ann Smarty of Content Marketing Institute covers six free tools that will help you with your keyword research.
Keyword Research: 6 Free Tools
Keyword research historically has been the initial content planning task: We would identify which keywords we wanted to rank and what kind of organic search competition we faced. Nowadays, it’s not only risky to focus on certain keywords (remember the notorious over-optimization penalties?), but it’s counterproductive: In the Hummingbird era, Google is trying to understand your content beyond keywords. It wants to understand “things (concepts) instead of strings (the exact sequence of words you type).” Further reading: If you are not sure what the “things, not strings” concept means for content creation, read this great article by Bill Slawski.
Brian Jackson of Woorkup discusses his experience and use cases with KWFinder. After reading the article, you can give it a try. You are allowed three free keyword lookups per day.
Best Keyword Research Tool – KWFinder Review
I have been using KWFinder for over a year now and can’t believe I haven’t shared this with you guys yet. It is hands down the best keyword research tool out there! It’s one of those rare tools you find that just never closes in your browser.
Neil Patel of QuickSprout highlights his research hacks that will help you get a list of targeted keywords. He is using free tools to achieve this.
Here Are the Research Hacks I Use to Come up with a List of Target Keywords Fast
Keyword research is synonymous with SEO. Over the years, I’ve come up with quite a few research hacks that help me come up with a list of keywords in a hurry. In this post, I’ll point out some of my favorites that you can also implement.
The team of Search Engine Journal reveals where to find keywords that will increase your organic visibility — with free tools.
8 Places You Can Find New Keywords to Grow Your Organic Visibility
You dig deeper and deeper into your keyword tools, trying to find something novel, something in your industry that hasn’t already been completely saturated, but you keep finding the same 10, 20, 50 keywords over and over again. You try scouting your competitors’ sites, but they’re using the same tools, they’re covering the same topics, and you just can’t find a newfangled topic. The recommendations that you get this way are so much different from the ones you’ll find if you search by topic.
Neil Patel of neilpatel.com demonstrates his keyword research method with free tools. It has some points in common with the method covered above and also introduces additional keyword research software.
How to Dominate Keyword Research in Just 30 Minutes a Day
You want to make sure you’re putting in a solid effort, taking time to find the right keywords, and setting yourself up for success. Keyword research is a particularly important component of SEO, and you should be completely dedicated to finding the right keywords for your site. By using the right tools and research strategies, you can make that happen in less time than you think.
The team of LongTailPro provides an updated article on how they conduct keyword research. They start with free tools and use the results as seeds to Long Tail Pro. I use this tool for my keyword research.
This Is How We Do It – From Finding A Keyword To Driving Targeted Traffic
Updated: September 2017 We wrote this post a couple of years ago, but we’ve updated it with Long Tail Pro Cloud screenshots, so you can see how to use the new software to get the same results. The original keyword this post was written around is a bit more competitive today, as expected, but the keyword research and outreach strategy outlined in this post is still very relevant today! We’re going to demonstrate, from start to finish, how you can use keyword research to find a low competition keyword via our tool Long Tail Pro, produce an excellent piece of content, and then promote that content to the right influencers via Ninja Outreach.
How did you like this week’s articles on keyword research? You now have tools and methods to improve your keyword strategy.
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Until next time,
P.S. In case you missed our previous episode 22